Digital Marketing Specialist Salary in 2026
The median annual salary for a Digital Marketing Specialist is $76,950 per year. Job growth is projected at 6.7% over the next decade.
How Much Do Digital Marketing Specialists Make?
| Metric | Value |
|---|---|
| Median Annual Salary | $76,950 |
| 10-Year Job Growth | 6.7% |
| Total Employment | 861,140 |
| Typical Education | Bachelor's degree |
| SOC Code | 13-1161 |
What Do Top Companies Pay Digital Marketing Specialists?
Base salaries from employer disclosure filings — excludes equity and bonuses.
| Company | Median H1B Salary | Filings |
|---|---|---|
| AbbVie Inc | $177,630 | 4 |
Which Skills Increase Digital Marketing Specialist Pay?
Digital Marketing Specialists with these high-demand tools and technologies typically command higher salaries.
Google AnalyticsMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointSalesforce softwareAdobe AnalyticsAhrefs Site ExplorerBing AdsCascading style sheets CSS
Full skills breakdown →
Frequently Asked Questions
- What is the average salary for a Digital Marketing Specialist?
- The median annual salary for a Digital Marketing Specialist is $76,950 per year, based on the most recent national wage survey data.
- Is Digital Marketing Specialist a growing career?
- Employment for Digital Marketing Specialist roles is projected to grow 6.7% over the 2024–2034 decade. Total employment is currently 861,140 workers nationally.
- What skills increase Digital Marketing Specialist pay?
- Digital Marketing Specialists who demonstrate skills like Google Analytics, Microsoft Excel, Microsoft Office software, Microsoft Outlook typically command higher salaries. Certifications and advanced tools expertise can further boost compensation.
Salary and employment figures: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OES May 2024) and Employment Projections 2024–2034. Actual compensation varies by location, experience, and employer.